think like kylie jenner

A Reception Study: How does Kylie Jenner Use Marketing Strategies to Portray The Idealized Self?


social media

There’s something truly spectacular about Kylie Jenner’s social media presence. She has single handedly dominated both the Instagram and Snapchat game. These are currently some of the largest applications in the millennial’s world. These apps source the latest and greatest celebrity news, drama, and trends. This Jenner sister constantly publicizes both herself and her products in the media, which ultimately enhances the ubiquity of her brand. 


Her fame started on her family’s reality TV show called “Keeping Up With the Kardashians.” Initially, her older sisters often stole the spotlight. However, it wasn’t long until she found a way to become the center of attention. The Kardashian family strategically makes viewers feel as though they have been a part of the family for years. This marketing strategy gives the audience the illusion that they are growing as the Kardashians grow.

Lip Kit

Kylie’s Cosmetics started in 2016 with her liquid lip kit. She created this product to defer all the negative attention toward her surgical lip fillers. She channeled the critical energy into marketing her look using these cosmetics such as lip gloss, lipstick, eye shadow, and eyeliner. She promotes herself on social media by posting pictures of her high status friends wearing her creation. Her net worth of $11.9 million is largely from her lip kit empire, along with huge modeling success and TV appearances. 



The general public often mistakes celebrity daily life as effortless. Maintaining a mansion, a closet of designer clothes, flawless hair and makeup, a luxurious car, and a cosmetics line takes a lot of time, energy, and money. Kylie often displays off her wealth through her social media accounts and proves her image of the idealized self through her wealth.

This site was created as part of FILM 208: Digital Media & Culture, a course instructed by Marc Bousquet at Emory University in the Film & Media Studies Department