What does the data say about Kylie?

  1. Do you like Kylie Jenner?

    Most of the respondents said that yes, they do like Kylie Jenner. Although many conclusions can’t come out of this, I looked more into which genders favored her and all the males that participated in the survey said they they liked her or that they were indifferent towards her while the 12 females that said they didn’t like her still followed her on social medias and have bought her products. This just proves that although someone may not like her doesn’t mean she’s not successfully marketing herself. 

  2. Which Kylie Jenner social media accounts do you follow?

    I found this question to be very important when focuses how well she markets herself. 58% of the 103 participants in my survey answered that they followed at least on of her accounts. This included males and females of all ages. Out of the 58%, 44 participants followed her on Instagram, 39 on Snapchat, and 9 on Twitter. Out of the people that said they bought one of her products from Kylie Cosmetics, only 2 responded saying that they didn’t follow her on any social media. This lead me to the conclusion that the people that follow her on social media, are more likely to buy one of her products. 

  3. Have you ever bought one of her products or tried to dress/look similar to her?

    I found this question to be important to ask because it really proves her success rate. Out of the 103, 30 people said that they try to look/dress like her, have bought something from her cosmetic line, or try to dress like her. For this question, it’s important to exclude the men from the participant group which leaves 84 participants and 36% of people that are buying into her marketing. From this small survey, I would conclude that she is doing a great job marketing her image. 

  4. When you see this picture what comes first to mind?

    I asked my participants about a picture that I specifically picked out because it includes all the aspects of Kylie Jenner that I think embody her persona. It showed her lip kit, her way of dressing, her body, and her cool factor all on her instagram. I thought it was a good picture for people to have an opinion on her with. 33 of the people that took the survey responded saying that they think that she’s fake – although this was the leading opinion on the picture, I noticed that in fact more people had something positive to say about the picture. Most people answered saying that they think she’s rich, cool and has sex appeal. To me those are all positive responses and makes me believe that people aren’t bothered by her vision of beauty and what she wears and promotes. 

  5. After looking through her social media accounts I feel ______ by her fame

    After going through the responses, the majority responded saying that they feel indifferent. This makes me believe that no one is strongly bothered by her presence. Those that responded saying they felt “angered/mad” about her fame also don’t follow her on social media accounts so they’re just uninterested. The second most popular response was jealousy. I found that to be very interesting because those who were jealous, often did respond saying that they did try to look or dress like her. Overall, those who like Kylie Jenner tend to follow her on social media, try to look/dress like her, and are jealous of her lifestyle. 



If I could conclude what these results show, I would say that she does a great job marketing herself and has appeal to those that buy into her image on social media. She’s not necessarily hated, but rather fake and those people are uninterested in her image and products.