Being a Jenner comes with being a successful trend setter. These ladies could wear the most absurd outfit one day and a few days later you would see many people around the world trying to copy that same look. It’s insane how many fashion trends come out of the Kardashian closet’s. You would think that over the years that the popularity would decrease, but they have maintained their status.
Kylie, in particular, is very into the clothing scene. She uses her social media to post her outfits so her fans could see her look for the day before the paparazzi gets to it. She often uses her snapchat camera and zooms in on specific parts of her outfit to keep up with her fashion icon image.
Kylie started her clothing interests with her older sister, Kendall when they started their line at Pacsun in 2012. That immediately blew up because their clothes were affordable and readily available in stores all around the world. They then moved into more high end stores with their own line called “Kendall + Kylie.” “The clothing line is mid-range to high-end and launched at retail stores Neiman Marcus, Nordstrom, Saks Fifth Avenue, Bloomingdales, Lord & Taylor, Shopbop, and Revolve in February 2016.”
Within this month, Kylie moved on to start her very own lingerie line. She hinted towards this many times by just starting an Instagram account with no pictures, several snapchats promoting various clothes that no one could recognize what brand it was and then she spontaneously released her new line and got millions of followers in one day.
This ultimately continues the image of the idealized self because she’s giving people the opportunity to dress like her – and it’s working.